CONTENT REQUIREMENTS FOR STATEMENT OF INTEREST
a) Cover Letter – Please submit a cover letter that expresses your interest in the project and highlights the key differentiators for your firm. (2-page maximum)
b) Summary of Qualifications & Experience – Please provide a summary of firm history, background, and expertise, including up to five (5) case studies of relevant sports facility management and/or sports tourism event marketing efforts. If possible, your relevant case studies should include models that are similar to the “hybrid” public/private approaches currently being discussed by the Authority. (2-3 page maximum for firm profile, 5-page maximum for relevant experience)
c) Recommended Operations and/or Marketing Plan – Please provide a narrative describing your recommended approach to Option A and/or Option B, as described above. You may focus on one or both of these options, depending on your firm’s expertise. It should also be noted that the Authority is interested in creative and innovative responses to this RFI, thus consideration will also be given to any suggested additional services or alternative options that could help the Authority better meet their desired outcomes and goals by working with your firm.
Overall, the Authority is interested in understanding how you believe their vision may best be met through a long-term partnership with your firm. It is expected that your response to this section might include, but may not be limited to:
• Public/private “hybrid” model recommendations
• Pre-opening services/approach vs. on-going services/approach
• Your approach to sports facility management, staffing plans, revenue generation, etc.
• Your approach to sports event marketing and sports tourism marketing strategy
• Need for local/regional support and partnership opportunities
• Tracking of sports tourism visitor data and overnight hotel stays
• Sporting event hosting needs/requirements
• Any unique/specific plan elements related to the Williamsburg location
• And other such plan elements that can help differentiate your firm from competitors and maximize the benefits to the Authority
There will be no page limit for this section, however we encourage you to be as straightforward and concise as possible.
d) Proposed Cost of Services – Please provide a summary of proposed financial terms that could be associated with your services relative to each option/plan submitted above. Please note that these will not be binding quotes, however we encourage you to be as realistic and comprehensive as possible regarding potential costs. The Authority seeks to understand all potential costs that could be associated with partnering with your firm, both in terms of your method of compensation and other necessary expenditures by the Authority and/or their public partners. In addition, we would also like to understand your recommended contract length/renewal terms, based on your successful relevant experience. (2-3 page maximum)
e) Sample Agreement(s) – Please provide a sample of an actual sports facility operating agreement and/or sports marketing agreement from a relevant client that is as similar as possible to the operating options currently being discussed by the Authority.
